Alexandra Wilkis Wilson Discusses Project Moonwalker

Allergan is trying new things. Spearheading the pharmaceutical company’s digital ventures unit, Project Moonwalker, is Alexandra Wilkis Wilson, the serial entrepreneur who founded fashion and beauty start-ups Gilt Groupe, Glamsquad and Fitz. In her new-ish role — she landed in the Dublin-based company’s New York office a year and a half ago — Wilson oversees the team that launched Spotlyte and Regi, a beauty content site and a beauty service booking concierge. Wilson’s background in fashion and beauty isn’t so far-fetched for Allergan, the parent company of injectable brands Botox, Juvederm and Coolsculpting, the noninvasive body contouring procedure. “I’ve been on an entrepreneurial path targeting women and men who love the finer things in life and want to consume things in a different way,” Wilson said. “The past 14 years have been about leveraging digital and technology through fashion, beauty and wellness.” Project Moonwalker’s New York headquarters, said Wilson, is set-up like any other tech start-up, with an open floor plan and floor-to-ceiling glass conference rooms. The unit’s first project, Spotlyte, was officially launched in September. Spotlyte, a content web site devoted to beauty and medical aesthetics, is run by a team of beauty and visual editors with experience from publications “all over

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