Alice + Olivia, Kush Queen Collaborate on CBD Wellness Line

Alice + Olivia creative director and chief executive officer Stacey Bendet is furthering the brand’s investment in beauty and wellness by entering the CBD market through a partnership with luxury cannabis brand Kush Queen. The news follows the launch of Alice + Olivia Xoxo Maybelline cosmetics, the beauty brand’s first fashion-focused offering, in the Asia Pacific region in June. While researching the CBD space, Bendet found a kindred spirit in Olivia Alexander, founder and ceo of Kush Queen. “When I was learning about Kush Queen and Olivia, I immediately saw the alignment of our brands with her empowerment of women through wellness,” said Bendet. “A partnership between our brands was a natural and complimentary fit.” “Alice + Olivia has always been at the forefront of fashion and ahead of the curve with creativity and collaborations,” said Alexander. “There couldn’t be a more perfect partner for Kush Queen.” Founded in 2015, Kush Queen offers a range of wellness and lifestyle products that include non-psychoactive hemp-derived CBD and THC/CBD cannabis topicals. Bendet and Alexander created topical products with CBD designed to deliver noticeable effects. Alice + Olivia x Kush Queen  on Sept. 1 will launch a 100-mg. bath bomb, $25, and 150-mg. body lotion and 150-mg.

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