Body-Positive Model Charli Howard Unveils Squish Beauty

Charli Howard wants to squash — squish? — your beauty woes. The body-positive model and author is launching Squish Beauty, a direct-to-consumer skin-care brand that takes a playful approach to acne and other skin issues. The brand makes its debut on Friday with three products: cherry eye and cheek masks, flower-shaped acne patches and a jelly lip gloss, all of which are priced under $25, with sets starting at $40. “I wanted to take what I’ve learned from being in the makeup chair and from models that I know and incorporate that into day-to-day life,” Howard said. “No matter who you are, day-to-day issues can take a toll on your skin — whether that’s flying or being in [New York City] or going to the gym or drinking.” Squish Beauty by Charli Howard.  Ben Ritter Squish’s eye and cheek masks contain collagen, hyaluronic acid, lavender oil and aloe vera to both plump and calm skin. The acne patches are meant to be worn on whiteheads overnight, and the jelly gloss is made to be worn either on its own or on top of another lip color. The brand is part of a rising crop of indies that are rethinking acne treatments in an unconventional way. Peace

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