Brand Founders and Unilever Ventures Back Clean Makeup Brand Saie

A motley crew of investors — including Toms Shoes founder Blake Mycoskie and LearnVest founder Alexa von Tobel — are joining Unilever Ventures in backing a new clean makeup brand called Saie. Laney Crowell launches Saie, a clean makeup line.  Pronounced “say,” the label is launching in November with four products: a mascara, $24; brow gel, $18; lip balm, $16, and lavender eyelash curler. It is the brainchild of blogger Laney Crowell, who has also worked at the Estée Lauder Cos. Inc. in digital communications, and web site Stylecaster, before starting the project. Crowell said she got the idea when she went into the beauty closet for her blog, The Moment, and the there was no makeup — only skin care. “Six months in, I went to the beauty closet looking to find some makeup because I was going out that night, and I opened the doors and was looking and looking and there was no makeup. That was like, my a-ha moment for the fact that there was a real need in the market. I went on Instagram that night and asked my community a million questions,” Crowell said. In addition to Mycoskie and von Tobel, April Gargiulo, founder of cult skin-care brand Vintner’s

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