Coty Professional to Launch Vegan and Sustainable Hair-care Line

Coty’s professional division is launching a vegan and sustainable hair-care line, and the company is looking to the new brand as an example for future initiatives across the broader organization. WeDo Professional, set to launch in the Nordic region in September and roll out to Europe and North America in 2020, consists of vegan and cruelty-free hair-care products designed by Wella scientists using what the company describes as “50 percent less ingredients than average [when compared to typical hair product in the professional channel] and packaged in 100 percent recyclable materials. Coty also describes the brand as “eco-ethical.” “We had a group of very dedicated and very passionate people within the company,” said Laura Simpson, chief marketing officer of Coty Professional Beauty, of the team that developed WeDo. “We wanted to play in four spaces — clean beauty, natural beauty, ethical and sustainable. By doing this, [we thought], ‘How can we do better in these four spaces and teach that learning to the rest of our brands and portfolios, do better across the [company] over time?” The assortment ranges in price from 14.90 euros for a shampoo bar to 39.90 euros for a hair and body oil. Products are care-oriented and geared toward

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