Danielle Lauder Readies Makeup Launch

For its latest product collaboration, Estée Lauder is keeping it in the family. Literally. Danielle Lauder, the great-granddaughter of Estée Lauder, granddaughter of chairman emeritus Leonard A. Lauder and daughter of executive chairman William P. Lauder, will launch a limited-edition, seven-item makeup collection for the brand in January. The 26-year-old is the first of the family’s fourth generation to take an active role in the company’s activities. Lauder, a classically trained actress who is based in Los Angeles, named her collection Act IV, a reference both to her heritage and to the closing act of a movie. Brand executives declined to provide specifics about the line, but said the collection will consist of seven products and will launch via select influencer and retailer partnerships. “Act IV is a perfect blend of my heritage in beauty and my passion for acting,” said Lauder in a statement, “taking inspiration from my life in Hollywood to provide multifaceted makeup products for every woman to add a touch of glamour to her day.” That ethos would have appealed to her great-grandmother, who wrote in her autobiography, “A Success Story,” that as a child she dreamed of being an actress “with her name in lights,” and once quipped, “Be strong,

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