Dove Men+Care Unveils Sportcare Campaign With Three Athletes

Dove Men+Care is promoting its new Sportcare range with a campaign featuring Chris Paul, Sean Williams and Alvin Suarez — but they’re not the men you think. The brand launched its sports line of body and face wash, shampoo and conditioner, dry spray and deodorant and tapped three men who share names with popular athletes to front the ad campaign. But these men are far from average joes. Dove partnered with ESPN’s Kevin Negandhi to help tell each athlete’s story on Tuesday. “You look at stuff and say, ‘Where can I identify?’ and for me I could immediately identify with this,” said Negandhi. Like these three men, Negandhi is a father of two and he said that he could relate more to the men featured in the campaign than with the athletes he reports on every day. Paul, a Marine Corps veteran and real estate agent, turned to fitness to enhance his life and keep up with his family. He is a father of seven and joked that he will be “deep into senior citizenship” when his youngest son graduates from high school. This motivated him to be more active in his everyday life. “I owe it to my son, my family, my wife,

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