Francisco Costa Is Ready to Fight for the Amazon — the Other One

Costa Brazil founder Francisco Costa will be unveiling a fighting message for Bergdorf Goodman window shoppers. Instead of just spotlighting his new eco-beauty brand, Costa decided to use the prime Fifth Avenue real estate to remind passersby to fight to conserve the Amazon rainforest. In light of reports of the increasingly accelerated deforestation of the Amazon, Costa rerouted his window display message from branding to environmentalism. His company has a partnership with Conservation International, the nonprofit leading the reforestation of the Amazon. Being so ingrained with the nonprofit and preparing for a panel during next month’s United Nations Climate Change Summit in New York, Costa decided to take a more pointed approach. The Brazilian-born designer said areas comparable to three football fields are being destroyed each week under the new far-right leader in Brazil, Jair Bolsonaro. And now a leader of one of the indigenous tribes was killed for retaliating against the devastation. “So it’s a very heated-up moment. It’s a moment that we have to speak up and back up. As a brand, one of our pillars is to work for nature and not against it. Considering that 20 percent of the air that we breathe comes from the Amazon, it’s

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2YMpmb4
via