Hair Care Continues Growth Streak in Q2

While hair remains the smallest category in the prestige beauty market, it is the fastest-growing followed by skin and fragrance, as makeup sales continue to decline, according to the latest figures from The NPD Group. In the U.S., for the second quarter of 2019, hair grew 21 percent to $217 million. Makeup sales were down 4 percent to $1.79 billion. Skin care was up 7 percent to $1.4 billion, and fragrance was up 2 percent to $8.34 million. The hair category’s exponential growth was attributed to specialized treatments and color products, both up double digits, as consumers continue to embrace care products for hair and scalp health, rather than spend on styling aids. Bond-builders and leave-in-treatments were another big area of growth, up 41 percent year-over-year. Makeup, the prestige market’s largest category, was another story. The category, which has been in decline, continued to struggle in the second quarter. NPD attributed the category’s challenges to shifting consumer preferences toward a natural look. Categories that lend to a no-makeup makeup look, such as tinted moisturizer and lip gloss, showed “positive performance,” while concealer and eyebrow makeup remained steady. Primers, up 78 percent, and setting sprays, up 6 percent, are growth-drivers in the category, as

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