Lorac Cosmetics Names First Artistry Adviser, Makeup Artist Kelsey Deenihan

Lorac Cosmetics has named makeup artist Kelsey Deenihan as its first artistry adviser, a role previously held by the brand’s founder, Carol Shaw. “No pressure, right?” said Deenihan, whose clients include Reese Witherspoon, Jessica Chastain, Millie Bobby Brown and Nicole Kidman. “…It’s such an honor. It’s really organic for me. Lorac was one of the first celebrity lines out there and to reintroduce the brand to my artist community is really exciting.” Lorac Cosmetics, established in 1995 by Shaw, one of Hollywood’s most celebrated celebrity makeup artists who’s known for her work on Cindy Crawford’s iconic Pepsi commercial and Madonna’s “Like a Prayer” video, was acquired by Markins Beauty Brands — owner of Wet N Wild and Physicians Formula — in 2018. “Truthfully, makeup artists had lost sight of the brand,” Deenihan continued. “Now, with the rebranding and everything, they’re coming around. I’m here to get the excitement back with the brand.” Shaw noticed that the harsh ingredients makeup artists used on set were irritating the skin of her clients, who included Kidman, Crawford and Goldie Hawn, and wanted to offer long-lasting products that didn’t compromise the health of the skin. She launched a line of lipsticks inspired by her celebrity clients, and since then,

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