Dior Breaks Silence on Sauvage Campaign: ‘We Are Deeply Sorry’

Two weeks after teasing its controversial Sauvage fragrance campaign, Dior has released an official statement on the matter. The fashion house teased the campaign, which featured Johnny Depp, who has been the face of the fragrance since 2015, on Aug. 30. Incorporating elements of Native American culture, the campaign was a collaboration between the House of Dior and representatives of Americans for Indian Opportunity, a nonprofit organization dedicated to advancing the cultural, political and economic rights of Indigenous people globally. Still, the teaser was met with much backlash from social media, with users claiming that it was culturally appropriative. Dior took down the video that same day and has kept silent on the matter — until now. Today, the House of Dior released an official statement on the Sauvage campaign, apologizing for any offense it caused and confirming that the full version of it will not be released. “The House of Dior has long been committed to promoting diversity and has no tolerance for discrimination in any form,” reads the official statement from the House of Dior. “Recently, a film trailer for the Sauvage fragrance was posted on social media and immediately withdrawn. We are deeply sorry for any offense caused by this new

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