In First Month, Gucci Sold More Than 1 Million Lipsticks

Gucci sold more than 1 million lipsticks in the first month since the Alessandro Michele-designed line dropped in May. Gucci lipstick  Maxwell Burnstein/WWD At $38 each, that puts the Gucci brand at more than $38 million in retail sales for the lipstick launch. That could potentially put Gucci makeup ahead of industry projections, which estimated the collection would do more than $100 million in retail sales in the first year. Coty has held the Gucci beauty license since it bought it from P&G in 2016, and executives unveiled the Gucci numbers at the Barclays Global Consumer Staples Conference on Tuesday. Gucci’s lipstick launch was Michele’s first foray into the brand’s makeup products; he’d previously spent time working on the fragrance division, which has seen success with the launch of Gucci Bloom, as well as revamp of Flora and Gucci Guilty relaunch. For Coty, the success of Gucci provides a roadmap for some of the other luxury brands in its portfolio, like Burberry and Hugo Boss, executives said. “The launch of Gucci lipstick has been a very, very powerful success,” said Coty chief executive officer Pierre Laubies. “In one store in Asia, in one day, we sold 33,000 lipsticks. I couldn’t believe this could happen, but this is

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