Mélanie Huynh Creates French Beauty Label Holidermie

PARIS — Stylist Mélanie Huynh is launching a new beauty brand, Holidermie, a French-made skin-care and nutritional supplement label that associates its treatments with beauty rituals, as brands across the spectrum increasingly adopt a lifestyle approach. “I wanted to develop a line for urban women who are somewhat in a hurry and want an antioxidant,” said Huynh, speaking to a table lined with journalists in a loft space in the Marais district of Paris, decorated with orchids and crystals. The brand uses a questionnaire covering lifestyle, exercise, nutritional and sleep habits as well as states of stress and sleep to help determine what kinds of supplements and skin care are appropriate for potential clients, who are then proposed treatments from a series of themes. These include antiaging, clarifying, hydration and calming treatments — the latter called HoliCalm — with a box of 30 packets of supplements priced around 85 euros and around an ounce of serum for about 110 euros. Mélanie Huynh, founder of Holidermie  Courtesy The brand has an approach that it calls “in and out,” which refers to treating the skin on the outside while also consuming supplements, which also include probiotics to promote healthy skin. Face massage rituals will feature on the label’s web site;

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