New Skin-Care Brand Asystem Focuses on Men’s Wellness

“Wellness is taking care of yourself for your own purposes, betterment is for both you and the community around you,” said Oli Walsh, cofounder of Asystem, a new men’s skin-care brand centered on outer and inner wellness. Walsh, the founder and chief executive officer of Wednesday Agency, and Frame Denim founder Josh LeVine, launch Asystem today with the mission to address men’s wellness, focusing on one’s outer appearance, and body and mind. Asystem is a subscription service offering a three-step performance skin-care regimen — a cleanser, moisturizer and rebuilding cream — for $45 a month; a supplement system of vitamins and nutrients to increase focus, energy and stamina is available for $75 a month, or both collections sell for $99 a month. In addition to these products, Walsh and LeVine have launched The Betterment Project, a limited-edition coffee-table book that explores the motivations of 48 creatives and entrepreneurs, including Nate Brown, Brendan Fallis, Justin Bridges and the founders themselves, interspersed with photography by Bjorn Iooss. The magazine version of the book, which retails for $45, is an extension of the founders’ mission of addressing men’s wellness and inspiring men to check in with themselves on their busy schedules. The Betterment Project, a coffee-table

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