Perry Ellis Introduces Unisex Fragrance for ‘America’ Collection

Perry Ellis debuts on Oct. 1 its first unisex scent, Perry Ellis America, named after the subbrand that relaunched last year as an archive capsule collection. The new fragrance created by Steve DeMercado of Takasago, who also developed scents for Gucci, Calvin Klein, Marc Jacobs and Michael Kors among others, is also inspired by the Perry Ellis archive, more specifically the original Perry Ellis America collection and the fragrance that was first introduced 20 years ago. DeMercado said he looked to “trendsetting fragrances of the Nineties” like Giorgio Armani’s Acqua di Gio, Drakkar Noir by Guy Laroche, Dior Fahrenheit and Calvin Klein Eternity, among others for inspiration. He said the aforementioned fragrances “all share a fresh, aquatic and citrus appeal with a sophistication and intriguing dry down of spices, woods and warmth. Most importantly for today’s consumer, they trigger a feeling of nostalgia, youth, a memorable moment and positive vibes. I wanted to capture this essence and took this inspiration to create an “old school” vs. “new school” blend of classic notes infused with a modern twist based on the trends that are well-received today.” The $75 scent is topped with bergamot, pineapple and white pepper, with lavender and rose in the middle and

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