Rodan & Fields Sets Sights on Japan in 2020

Rodan & Fields is expanding to Japan in 2020, WWD has exclusively learned. The American brand — which reportedly had $1.5 billion in sales in 2017 — was the number-one skin-care company in the U.S. from 2016 to 2018, according to data released by Euromonitor. Building on its growth, the brand first branched out internationally in Canada in 2015, before venturing into Australia two years later. (It also ranked as last year’s fastest-growing skin-care brand in the latter.) Now, the company is looking to Asia. “We feel as though the market in Japan is really the right market for us based on our doctor-to-doctor philosophy about skin care, based on trends and dermatology in the market for the consumer under brands they have and also the fact that the philosophy of skin is based on ritual of multiple products, which really aligns nicely with our multistep therapy,” said Rodan & Fields’ chief global officer Lynn Emmolo. The brand has formulated new products designed exclusively for the Japanese market. “Japan in and of itself as the second-largest skin-care market in the world, the prestige around the market, we feel it makes perfect sense for us to go into that market as a first step

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