The RealReal Investor Backs Hair-care Start-up Aquis

Aquis has raised a $5 million Series B round from Springboard Growth Capital, which has also backed The RealReal, ClassPass and Hint Water. The hair-care business — best known for its moisture-wicking hair towels — plans to use the capital in order to ramp up marketing efforts, continue product development and make key hires. Aquis will also be focusing on its direct-to-consumer business. In addition to hair towels, Aquis also developed a hair-care system — Aquis Prime — that consists of Water Defense Pre-Wash, a pH balance restoring spray, in-shower Rebalancing Hair Wash and Restorative Leave-In Mist. The idea is to limit the amount of damage to hair when it is wet. Future products will include innovation with “green chemistry,” meant to “strengthen hair from within,” according to cofounder Britta Cox. “It’s not as harsh on the hair — we’re not ready to say too much,” Cox said. “But to strengthen hair in a more permanent way that is greener and longer lasting without so many chemicals.” In addition to new products, Aquis plans to build up its team, specifically the marketing department. That means “starting with someone who would lead the marketing organization, and actually understand the customer journey and really build up a

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