Tiffany & Co. Unveils New Fragrance Pillar, Tiffany & Love

Tiffany & Co. is betting on modern love. The company, which revived its fragrance business in 2017, is launching a new fragrance pillar. Called Tiffany & Love, the pillar makes its U.S. debut on Oct. 1 with two fragrances, including the brand’s first male fragrance. Tinted with variations of the Tiffany’s signature robin egg blue, the bottles were designed by Reed Krakoff, marking the chief artistic officer’s first full fragrance project for the brand. “It’s part of a longer-term strategy to build a portfolio of fragrances to create a destination for fragrance at Tiffany’s,” said Krakoff. “It’s for the consumers that love Tiffany and come to Tiffany, but also consumers that are purchasing Tiffany for the first time.” “Tiffany’s is recognized worldwide to be the authority of celebration, in particular of celebrating love,” said Simona Cattaneo, chief marketing officer of Coty Inc.’s luxury division. “What was important was the strong idea of celebrating love, relationship and commitment in a new way, following a modern expression of love and a different type of love in the world of today. It’s the love that brings people together, it’s about inclusiveness, it’s about acceptance of all forms of love.” A look at the new Tiffany & Love

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