Biossance Unveils Clean Academy, a Clean Beauty Education Platform

Biossance is hoping to clean up the confusion clouding the clean beauty movement. The Amyris-owned clean beauty brand has created an educational platform geared toward consumers and industry insiders alike. Called the Clean Academy, the platform consists of a series of courses, guided by “Queer Eye” grooming expert and Biossance brand ambassador Jonathan Van Ness, that will live on YouTube and CleanAcademy.com. The Clean Academy launches with eight courses, each of which aims to decode a hot topic in clean beauty. The platform is meant to be brand-agnostic; an early video features Follain founder Tara Foley. “Everybody’s heard the term clean beauty, but not a lot of people know how to figure it out and there’s a lot of confusion around what it means,” said Catherine Gore, president of Biossance. “There’s so many terms within the [clean beauty] space, I think it got to be too many terms for the average person to be able to digest or understand. Everyone defines it in a different way [and] no one knows what the true source is of all of the information. That’s our mission: selfless education to bring clarity to the consumer.” Prior to joining Biossance in July 2018, Gore was a senior executive at

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD https://ift.tt/2nXLlLF
via