Bobbi Brown Makes Debut in Italy

MILAN — It eventually happened. After many years of purchases made while abroad and commissioning friends and relatives traveling on holiday or business trips to do the same, Italian beauty consumers can finally buy Bobbi Brown Cosmetics products in their homeland. The Estée Lauder Cos. Inc.-owned brand made its debut in the market on Wednesday, when its renowned line of foundations and concealers hit the shelves of the historic Mazzolari perfumery in central Milan as well as launching on bobbibrown.it. “We’ve always wanted to be here because the consumers are in love with the brand and we’ve had a lot of people expressing strong interest,” said Bobbi Brown global president Sandra Main during a press presentation held at the city’s Six Gallery venue. “But we really wanted to make sure it was the right timing in terms of our distribution model and that we had the appropriate channels.” As for the timing, the launch in the market is in sync with today’s consumers’ more receptive attitudes toward qualitative products and the overall trend focusing on skin care and having the perfect complexion. For distribution, Main acknowledged Italy as “quite fragmented in terms of its size and its population, so we wanted to make sure we

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