The Beauty Chef Raises $10 Million, as Ingestible Beauty Takes Hold

The Beauty Chef has raised $10 million from Point King Capital, in a deal that underscores growing investor interest in the wellness space. The Beauty Chef makes products such as Glow Inner Beauty Powder, $65; Antioxidant Inner Beauty Boost, $42; Gut Primer Inner Beauty Support, $69, and Probiotic Skin Refiner, $69. The brand’s products are sold online, as well as through Sephora, Goop, Net-a-porter, Selfridges and Space NK. Carla Oates, founder and ceo of the Beauty Chef.  Patrick MacLeod/WWD The brand was founded by Carla Oates, a former beauty editor, who struggled with skin conditions before revising her diet. Oates started experimenting with lacto-fermenting foods in her kitchen — think sauerkraut, not beer — and eventually, that led to the birth of her brand. “I had eczema when I was younger, and knew that really looking after your skin was an inside-out job,” Oates said. When she was working as a beauty editor, she saw interest in natural beauty ebb and flow, but has seen sticking power in recent years, and said the Beauty Chef has grown quickly and organically over the past three years. “There wasn’t a strong movement or an understanding of it being really efficacious,” Oates said. But now science has come on

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