EXCLUSIVE: SkinCeuticals to Offer ‘Accessible Aesthetics’ Via Physical Locations

SkinCeuticals is expanding its physical footprint. The L’Oréal brand, known for its C E Ferulic serum and Custom DOSE machine, is rolling out its first set of service-led skin-care stores. Called SkinLab, each location will offer services in partnership with members of SkinCeuticals’ roster of 100 physicians, including plastic surgeons and dermatologists, nationwide. SkinLab will also be shoppable and will feature SkinCeuticals’ full brand range, which was previously only available online, at partner dermatologist offices and in Blue Mercury stores. The decision to enter “service-led retail” was born out of “the aesthetic landscape changing,” said Tina Fair, SkinCeuticals’ general manager. “Younger people are entering aesthetics, [but] one thing [other aesthetic services] lacked was skin-care integration,” she said. “They also lacked the backing of a doctor.” SkinCeuticals’ first SkinLab opened in Napa, Calif., in December.  Courtesy Image After conducting research on the behaviors of the younger demographic the brand is targeting, SkinCeuticals decided to offer what Fair called “accessible aesthetics” via SkinLab. Accessible aesthetics refers to procedures that don’t require much downtime and have the backing of a doctor, but don’t require a visit to the doctor’s office. The first SkinLab location opened in late December in Napa, Calif., in partnership with Dr. Karynne Duncan. A second space

Follow WWD on Twitter or become a fan on Facebook.

from WWDWWD https://ift.tt/35ArwKf
via