Luxury Brand Partners Raises $50 Million From Bookend Capital

Luxury Brand Partners, the incubator that built Oribe, Pulp Riot and a slew of other brands, has received a $50 million minority investment from Bookend Capital Partners. LBP chief executive officer Tevya Finger said he expects Bookend and its founder Alexander Panos to be involved in multiple areas of the business, including executive placement. Panos, a former TSG managing director, will also join LBP’s board. Specific terms of the deal were not disclosed, but industry sources indicated Bookend took a small minority stake in the business. According to industry sources, Luxury Brand Partners is said to be on track to do $500 million in sales for 2020. LBP’s current brand portfolio includes R+Co, V76, Smith & Cult, IGK and In Common. Tevya Finger, ceo of Luxury Brand Partners.  LBP was early to the brand incubation model that has become popular in the past year, and has partnered with experts and influencers to bring a variety of beauty brands to the market. Similar models have followed, including Deciem, as well as  incubators like Beach House, which makes the brands of Millie Bobby Brown and Tracee Ellis Ross, Bespoke Beauty Brands, which partnered with drag queen Kim Chi, or HipDot, which partnered with Spongebob and Kesha. For LBP,

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