Macy’s Inc. to Open New Stand-alone Concept Store

It’s not all store closings at Macy’s Inc. The $25 billion department store giant will be opening a new stand-alone specialty concept in Southlake, Tex., which will include a beauty and café component, according to sources. Macy’s executives declined to confirm the project — and specific details of the concept could not be learned — but it is believed that this will be one of the initiatives revealed during the company’s investor day on Feb. 5. Rachel Shechtman, the founder of Story, which Macy’s acquired in 2018, is said to be spearheading the new format. Story, which became a retail phenom with a strategy that included a new merchandising theme about every six weeks, now has shop-in-shops in 36 Macy’s doors around the country, continuing with Shechtman’s continual stream of retail experimentation. According to sources familiar with the concept, the format will take an apothecary-based approach to beauty, with an emphasis on hero products from both established and emerging brands; it is believed there will be a wellness component that could include non-beauty items, too. An online listing of the address where the concept is believed to be located names Market at Macy’s as the tenant, and a link on Macy’s web site lists numerous

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