Noto Botanics to Open First Flagship in Los Angeles

Gender-fluid cosmetics line Noto Botanics will open its first flagship location in Los Angeles on Jan. 15. The store at 5005 N. Figueroa Street, a former Chevrolet showroom, is being designed by founder Gloria Noto with architect Tyler Thomas and Gabbi Sun of Venn Studio and features custom furniture, such as a curved couch inspired by a Swiss midcentury Snake Sofa by Ueli Berger, custom shelving, a lime washed wall housing Noto products, a large arched mirror over a travertine sink and large white wall for brand announcements, editorials and messaging. Noto will also host monthly residences, pop-ups and workshops and offer ceramics, jewelry, feminist and queer interest books, clothing and incense from artists such as Sarah Shikama, Laura Stinger, Laura Chautin, Moonlists by Lee Paterson, J Hannah, Suited Magazine, United Other Incense, Rose La Jaguara and Zizi Botanicals Adaptagen Powders. In addition, the new flagship will sell and serve tea by herbalist Melanie Griffith. “For me, opening our flagship in L.A. was only natural. It’s home,” said Noto, who has lived in the city for more than 13 years and started Noto four years ago. “It felt like the right time for me to begin connecting with our customer on a physical

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