Rosie Huntington-Whiteley Is Hourglass’ First Brand Ambassador

Rosie Huntington-Whiteley is deepening her beauty ties. The model, who was previously the face of BareMinerals, has been named a brand ambassador for Hourglass, marking the first partnership of this kind for the cruelty-free cosmetics company, which is on track to be vegan by the end of the year. Huntington-Whiteley worked with Hourglass last year on branded content for her two-year-old web site, Rose Inc. That content, said Hourglass chief executive officer and founder Carisa Janes, was a hit for Hourglass, encouraging Janes to solidify a longer-term deal with Huntington-Whiteley. “She loves beauty and is such an enthusiast, it comes across in the way she speaks about beauty and talks about product,” Janes said. “We were both interested in seeing what a more significant partnership would look like and we decided to give it a shot.” In addition to appearing in Hourglass campaigns, Huntington-Whiteley collaborated on a shade of the brand’s Confession Ultra Slim High Intensity Refillable Lipstick. Called “You Make Me,” the shade is a terra cotta nude and retails for $36. “I feel at this point my life that partnership has to be a meaningful one, has to have integrity,” Huntington-Whiteley told WWD. “For me to be able to talk about the

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