Soccer Champions Ashlyn Harris and Ali Krieger Land First Beauty Deal

Score one for beauty’s growing sports sector: Women’s World Cup champions Ashlyn Harris and Ali Krieger of The Orlando Pride are Bumble and bumble’s newest brand ambassadors. “Being a high-level athlete and being in all different types of conditions — hot, cold, rainy, you have to find the right products that fit your hair needs,” Harris told WWD. “As a goalkeeper, I wear gloves on my hands. I can’t redo my hair or take my gloves off mid-game and touch something up, so I need products to hold up for 90-plus minutes as I’m sweating, running, and jumping around. Bumble and bumble’s been the product for me.” Both beauty and fashion have seen an influx of sports-inspired brands and partnerships involving professional athletes in recent months. WWD recently reported that Louis Vuitton is partnering with the NBA. Brands, it seems, are warming to sports — and athletes feel it’s about time. “We are going to work just like anyone else in the world,” said Krieger. “It is our job and we want to present ourselves in a way that we’re taken seriously and we look and feel good.” Through the partnership, Harris and Krieger will promote Bumble and bumble’s products, co-host personal appearances and

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