WWD to Host NYC Beauty Digital Forum Feb. 12

It’s 2020, and the beauty world will be gearing up for the next decade of digital innovation. This year’s WWD Beauty Digital Forum will be held Feb. 12 at the New York Historical Society on Central Park West, after several years of being hosted at the Museum of Jewish Heritage in downtown Manhattan. This year’s agenda includes speakers from both indie and legacy brands, including Prose, Trinny London, Revlon and Nars. Speakers will walk attendees through digital innovations that will affect the way beauty brands do business. Guests can expect to learn about how short-form mobile video is transforming engagement, the next innovations in social shopping, pushing the envelope with personalized experiences, advancing clean beauty through online education, getting inside the heads of Gen Z beauty junkies and leveraging artificial intelligence and consumer data. Speakers include Julia Sloan, senior vice president of global marketing and integrated communications for Nars Cosmetics; Michelle Belsic, vice president of brand strategy for Dash Hudson; Kory Marchisotto, chief marketing officer for E.l.f. Cosmetics; Mitch Spolan, executive vice president of marketing services for Chegg Inc., with a panel compose of members Gen Z; Jennifer Goldfarb, executive chairwoman and cofounder of Ipsy; Lauren Thermos, director of global integrated media and marketing

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