Biossance’s Clean Academy Finds Allies in Fellow Clean Beauty Brands

Biossance’s Clean Academy has garnered support from fellow clean beauty brands. Farmacy, Ilia, Youth to the People, Follain, Aether, Weleda, Suntegrity and Ursa Major have all partnered with Biossance for the second series of its educational platform. Clean Academy’s second season aims to dive deep into ingredients commonly found in products such as cleansers, moisturizers and sunscreens. The video series, available today on YouTube and Clean Academy’s web site, are informed by Google search data: In 2019, searches for popular skin-care ingredients grew by 27 percent, reflecting increased interest from consumers for ingredient knowledge. “There’s so many terms within the [clean beauty] space, I think it got to be too many terms for the average person to be able to digest or understand,” Catherine Gore, president of Biossance, told WWD in October, when the company first launched Clean Academy. “Everyone defines it in a different way [and] no one knows what the true source is of all of the information. That’s our mission: selfless education to bring clarity to the consumer.” Led by “Queer Eye” star Jonathan Van Ness, Clean Academy’s first season reached 100 million people, racking up 22,000 views and 10,000 reviews, according to Gore, who spoke at WWD’s Digital Beauty

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