Bridget Foley’s Diary: Fragrance Foundation Ready to Celebrate

“If you ever meet a nose, they are people who are so passionate about the creation that goes into this.” So says artist and designer Rebecca Moses when talking about the inspiration for some of her latest work — a series of paintings and animations commissioned by The Fragrance Foundation for its third official Fragrance Day celebration on March 21. The fanciful paintings, each based on one of seven fragrance profiles, will be unveiled tonight at a cocktail fete at the Italian Trade Commission. “We’ve never had a presentation like this,” gushes Fragrance Foundation president Laura Levy. Founded in the Forties by Annette Green, The Fragrance Foundation has a multifaceted mission. On Levy’s watch, it seeks to “engage consumers, nurture talent…[and] recognize people in the industry.” Fragrance Day and Fragrance Week serve all of those ends, along with, ideally, raising overall awareness for a complex industry. Throughout her tenure, Levy has also sought to organize a board of more than 90 members while helping the fragrance world thrive in the digital age. “Social media…it’s a really big thing to us,” she says. (In recent years, up to 250,000 people have voted for The Fragrance Foundation Awards’ Consumer Choice campaign.) The group’s membership

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