Cosmoprof Worldwide Bologna to Think 10 Years Ahead

MILAN — Envisioning the beauty industry in 2030 will be the main focus of the upcoming edition of Cosmoprof Worldwide Bologna, running March 12 to 16 in Bologna. As cosmetics companies stepped into a new decade — one set to be even more influenced by climate, digital and social changes that could impact business models and market developments — organizers of the Italian beauty trade show decided to turn the 53rd edition of the fair into a fertile ground to seed new ideas and skills to face future challenges. As a result, the show will host five themed areas, or “gardens,” each focusing on a range of product categories and macro-trends. The central pavilion of the BolognaFiere fairgrounds will showcase “The Garden of Innovation,” made of corners developed in collaboration with trend agency Beautystreams. One installation will show the macro-trends of the next decade, while another will trace back to the ones of the past 10 years. The “A Day in 2030” installation will forecast products and devices that will be introduced into consumers’ daily routines, while “Faces of the Future” will project the variety of beauty models that will constitute the new norm. For the first time, a “Beauty-Tech” area will host

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