EXCLUSIVE: Tommy Hilfiger to Launch Newest Fragrance: Impact

Tommy Hilfiger has had music on his mind for his entire career. The American designer launches on March 1 a new men’s prestige fragrance, Impact, that is born from his love for music that dates back to the days of Jimi Hendrix, The Who and the Rolling Stones, who he had collaborated with a few years ago. Impact, which is the third global fragrance pillar developed under Estée Lauder, was created for the modern man who “creates his own definition of success,” said Patrice Béliard, senior vice president and global general manager of Aramis and Designer Fragrances for Lauder. The scent has notes of coca leaf accord, citrus, wood and musk packaged in a bottle with a T-shaped cap that nods to the Tommy Hilfiger brand and stores a travel vial. Impact will retail between $59 and $77 for 1.7-oz. and 3.4-oz. sizes, and will launch with Impact scented products such as a face moisturizer and grooming oil for $40 each and a hair and body wash for $36. The fragrance will be sold at select global doors, including Sephora in the EMEA region, Douglas, Boots and Debenhams in the U.K. and travel retail outlets, which Béliard said “are very important outlets for

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