French Beauty Exports Grow 9% in 2019

PARIS — France’s beauty export sales rose 9 percent to 15.7 billion euros in 2019 versus 2018, according to the country’s Fédération des Entreprises de la Beauté, or FEBEA, which cited numbers from the French customs office. That growth allowed the country to boast 23 percent market share worldwide last year. Beauty sales abroad, which have advanced 10 percent on average annually since 2013, now comprise France’s second-largest export in volume and value, and rank after the aeronautic industry. (Export sales of French cosmetics and fragrance are equal to that of more than 150 Airbus aircrafts.) Geographic zone-wise, Europe then the U.S. and Asia were France’s largest export markets for beauty, and country-wise it was Germany, the U.S. and Singapore. Sales to China were up 48 percent on-year, making it the fourth-largest beauty export country for France, whereas in 2018, it ranked seventh. Beauty exports gained 26 percent to South Korea and 16 percent to Singapore. Today, one French cosmetics product out of five is sold in Asia. Overall, France’s largest export beauty product category was skin care, which generated more than 7.3 billion euros, up 46 percent over the past five years. Sales of perfumes and eaux de toilette equaled 4.8 billion euros, a

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