Gisou Poised for Multimillion-Dollar Growth With Vaultier7 Investment

LONDON — Gisou by Negin Mirsalehi, the haircare brand inspired by bees, has welcomed its first outside investor in Vaultier7 and the aim is to generate more than $100 million in revenue in the next three years. Mirsalehi and her partner Maurits Stibbe founded Gisou in 2015. The brand offers 11 high-end products, including the Honey Infused Hair Oil, the range’s hero and very first formulation. A fashion and beauty influencer with six million followers on Instagram and YouTube as well as ongoing collaborations with Valentino, Dior, and Gucci, Mirsalehi founded Gisou as a direct-to-consumer business, although the products are also sold through a few select retailers such as Revolve and Galeries Lafayette on the Champs-Élysées. Mirsalehi said Gisou is the best-selling hair-care brand at the latter. The terms of the deal were not disclosed, although it is understood that Vaultier7’s minority investment is in the multi-millions of dollars. Until now, Mirsalehi and Stibbe had been funding Gisou themselves, and since its founding have invested $1 million. In an interview, Mirsalehi said when she and Stibbe started the brand, “we intentionally decided to build everything very slowly — to build an organizational structure and a good product assortment, to build a community.” She said the direct-to-consumer play was

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