Suave Gets ‘Cruelty-Free’ Credentials, as New Debates Loom on Veganism

Unilever-owned Suave is next to receive Peta’s “cruelty-free” certification, joining Dove, Simple, St. Ives, Love Beauty and Planet and others in the company’s mix that earned the status in the last 18 months. Forgoing animal testing earned Suave placement on Peta’s “Beauty Without Bunnies” list of certified brands. Parent company Unilever is one of just five companies to be listed by Peta as a company “working for regulatory change.” According to the company, a Suave product is sold every 14 seconds. Further sanctioning consumer trust on the aisles, the certification builds upon Unilever’s some 30 years of development in uncovering alternatives to animal testing and the company’s call for a worldwide animal testing ban on cosmetics in 2018. “Our consumers care about animals and so do we. That is why we are proud to be certified cruelty-free by Peta and continue to offer high-quality beauty products,” said Berengere Loubatier, Suave’s senior brand director, in a press statement. And today’s consumer is also starting to care more about the environment, showing increased demand for sustainable products, according to Boston Consulting Group, which is why Unilever USA has vowed to cut down on plastic, while also veering into reusable packaging design with its Love Beauty and

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