Chanel Invincible & Experimente Rouge Allure Laques Review & Swatches

Invincible (73)

Chanel Invincible (73) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a bright, medium red with neutral-to-warm undertones and a natural sheen. It had nearly opaque pigmentation in a single layer, which easily built up to full coverage with a second layer. This particular shade had the highest coverage, best application, and longest wear out of the line-up of 20 shades.

The consistency started off more lightweight, like a liquid balm, as it was emollient, thin, and spreadable, and then developed into something more gel-like, so it was thicker and lightly tacky. It was still flexible and very lightweight, though. It stayed on nicely for almost eight hours before wearing down to more of a stain, and the formula itself was very moisturizing and comfortable to wear all day.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

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Guerlain #219 (P, $33.00) is more shimmery, darker, less glossy (95% similar).
Marc Jacobs Beauty Goddess (202) (PiP, $30.00) is less glossy (95% similar).
Fenty Beauty Hot Blooded (LE, $20.00) is darker, cooler (90% similar).
Estee Lauder Noirish (P, $32.00) is lighter (90% similar).
Clinique Passion Pop (P, $19.50) is darker (90% similar).
Chanel Rouge d'Or (127) (LE, $38.00) is more shimmery, darker (90% similar).
YSL Wolf's Red (122) (LE, $38.00) is darker, cooler, less glossy (90% similar).
Lancome Caprice (132) (LE, $32.00) is darker, cooler (90% similar).
Dior 999 Matte (999) (P, $35.00) is less glossy (90% similar).
LORAC Red Rose (LE, ) is darker, cooler (90% similar).

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Formula Overview

$40.00/0.18 oz. - $222.22 Per Ounce

The formula is supposed to have "ultra-intense colour with longwearing satin shine in one swipe" that lasts up to "12 hours" and is comfortable for up to "8 hours." The majority of shades I tested had more medium to semi-opaque coverage in one layer, which could be built up by applying a second layer.

The consistency felt more emollient and like a liquid lip balm initially, and within 30 seconds, it transformed to something slightly thicker, denser, and tackier, which helped to keep the product in place better. I also felt like over time, the color seemed to look more even and was less likely to sit in my lip lines, but this could take an hour or longer to be visible.

It was felt rather lightweight and had more of that "satin shine" the brand claimed after an hour or two of wear, and it felt significantly less tacky. There are other formulas on the market that have a similar start and finish in feel (going from something thinner to something thicker and tackier), but the tackiness wearing down faster with Chanel's formula ended up reducing longevity significantly.

The color lasted between five and seven hours with deeper, more pigmented and brighter shades lasting longer than lighter ones. They did not survive that well through a meal, and for something that is marketed as lasting up to 12 hours, I'd expect better survivability. They were very comfortable and hydrating to wear, though, and they left my lips in better condition after wearing different shades over a few days. They had a floral scent but didn't yield a noticeable taste for me.

And no, these are nothing like the previously-released Rouge Allure Laque formula. The older formula has more like a literal liquid lipstick, so it was creamier, thicker, and the formula didn't change or set after a minute or so; at most, it wore down to a more satin to semi-matte finish after a few hours of wear (as any glossier lipstick might). While they share the same name, they're really different types of formulas.

Browse all of our Chanel Rouge Allure Laque (2020) swatches.

Ingredients

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Invincible (73)

PPermanent. $40.00.

Rec'd

9.5

Product

9.5

Pigmentation

Texture

Longevity

Application

93%

Total

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Experimente (74)

Chanel Experimente (74) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a medium-dark plum with warmer undertones and a natural sheen. It had medium color payoff in one layer, which could be built up to semi-opaque coverage with a second layer. The color itself applied evenly and easily across my lips, but it was a little more prone to catching on imperfections on my lips.

The liquid lipstick felt more like a liquid balm initially, as it was thin, spreadable, and felt emollient but not watery. It developed into a gel-like consistency that was on the thinner side and had light tackiness. It wore well for five hours and felt very hydrating.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

YSL Rouge Caftan (92) (LE, $38.00) is warmer (90% similar).
Chanel Or Cuivre (117) (LE, $38.00) is cooler (90% similar).
Becca Rosewood (P, $24.00) is less shimmery, lighter, warmer (90% similar).
Tom Ford Beauty Velvet Cherry (P, $55.00) is less shimmery, darker, cooler (90% similar).
Tom Ford Beauty Aphrodite (P, $55.00) is less shimmery, lighter, cooler (90% similar).
Tom Ford Beauty Helena (LE, $36.00) is less shimmery, lighter, cooler (85% similar).
Hourglass Visionary (P, $32.00) is more shimmery, darker, warmer (85% similar).
Laura Mercier Iced Pomegranate (P, $25.00) is less shimmery, lighter, glossier (85% similar).
Urban Decay Rock Steady (P, $18.00) is darker (85% similar).
YSL Burgundy Love (85) (P, $38.00) is lighter, cooler (85% similar).