Chanel Permanent & Iconique Rouge Allure Laques Review & Swatches

Permanent (66)

Chanel Permanent (66) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a medium-dark, reddened plum with subtle, warm undertones and a natural sheen. It had nearly opaque color payoff in one layer, which was buildable to full coverage with a second layer. The texture was fluid, lightweight, and thin but not watery, which ensured an easy application that spread readily across my lips.

The formula developed a tackier, more gel-like consistency after the initial application, though it was still surprisingly lightweight and thinner (but flexible). This shade had a more flattering look on my lips compared to some others in the range, which made it one of the better-performing overall. It lasted nicely for six hours and felt very hydrating over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Tom Ford Beauty Night Mauve (P, $55.00) is warmer (90% similar).
Tom Ford Beauty Helena (LE, $36.00) is warmer (90% similar).
ColourPop Ghosted (DC, $7.00) is darker, warmer, less glossy (90% similar).
Tarte Escape (P, $21.00) is darker (90% similar).
ColourPop A Go Go (P, $7.00) is lighter, warmer (90% similar).
Tom Ford Beauty Aphrodite (P, $55.00) is warmer (90% similar).
ColourPop She Said (P, $7.00) is less glossy (85% similar).
Revlon Berry Rich (P, $8.49) is warmer (85% similar).
Revlon Glassy Ruby (025) (P, $9.99) is more shimmery, darker, glossier (85% similar).
ColourPop Southbound (P, $8.00) is darker, less glossy (85% similar).

View Swatches

Formula Overview

$40.00/0.18 oz. - $222.22 Per Ounce

The formula is supposed to have "ultra-intense colour with longwearing satin shine in one swipe" that lasts up to "12 hours" and is comfortable for up to "8 hours." The majority of shades I tested had more medium to semi-opaque coverage in one layer, which could be built up by applying a second layer.

The consistency felt more emollient and like a liquid lip balm initially, and within 30 seconds, it transformed to something slightly thicker, denser, and tackier, which helped to keep the product in place better. I also felt like over time, the color seemed to look more even and was less likely to sit in my lip lines, but this could take an hour or longer to be visible.

It was felt rather lightweight and had more of that "satin shine" the brand claimed after an hour or two of wear, and it felt significantly less tacky. There are other formulas on the market that have a similar start and finish in feel (going from something thinner to something thicker and tackier), but the tackiness wearing down faster with Chanel's formula ended up reducing longevity significantly.

The color lasted between five and seven hours with deeper, more pigmented and brighter shades lasting longer than lighter ones. They did not survive that well through a meal, and for something that is marketed as lasting up to 12 hours, I'd expect better survivability. They were very comfortable and hydrating to wear, though, and they left my lips in better condition after wearing different shades over a few days. They had a floral scent but didn't yield a noticeable taste for me.

And no, these are nothing like the previously-released Rouge Allure Laque formula. The older formula has more like a literal liquid lipstick, so it was creamier, thicker, and the formula didn't change or set after a minute or so; at most, it wore down to a more satin to semi-matte finish after a few hours of wear (as any glossier lipstick might). While they share the same name, they're really different types of formulas.

Browse all of our Chanel Rouge Allure Laque (2020) swatches.

Ingredients

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Permanent (66)

PPermanent. $40.00.

Product

Pigmentation

9.5

Texture

Longevity

Application

86%

Total

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Iconique (72)

Chanel Iconique (72) Rouge Allure Laque (2020) ($40.00 for 0.18 oz.) is a brighter, medium red with warmer undertones and barely-there pearl paired with a satin sheen. It had semi-opaque color coverage in a single layer, which was buildable to full coverage with a second layer.

The texture was more fluid, thin, and like a liquid balm initially before developing into a more gel-like, lightly tacky consistency for the remainder of the wear (though never as thick as other comparable formulas that have a similar start-finish in texture). The product applied evenly across my lips and didn’t emphasize my lip texture or lip lines. It stayed on nicely for six hours and felt moisturizing over time.

FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).

Top Dupes

View Swatches View All Dupes

Givenchy Heroic Red (321) (LE, $36.00) is darker, cooler (90% similar).
Tom Ford Beauty Dressed to Kill (P, $55.00) is cooler (90% similar).
Cle de Peau Red Lantern (P, $65.00) is darker, cooler (90% similar).
Bobbi Brown Regal (P, $29.00) is darker, cooler (90% similar).
Sephora High Heels (41) (P, $13.00) is more shimmery, darker, cooler (85% similar).
Chanel Camelia Rouge (357) (LE, $40.00) is more shimmery, brighter, warmer (85% similar).
Revlon Fire & Ice (P, $8.49) is lighter, brighter, cooler (85% similar).
Clinique Passion Pop (P, $19.50) is darker, cooler (85% similar).
Chanel Imperial (73) (P, $38.00) is more shimmery, darker, cooler (85% similar).
MAC E for Effortless (P, $19.00) is darker, cooler (85% similar).