Estee Lauder Born Flirt, Profound, Imaginary Illuminating Shine Lipsticks Reviews & Swatches
Born Flirt (901)
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, muted brown with subtle, warm undertones and a cream finish. The texture was slightly thicker and less emollient compared to most shades in the range, which gave it better adhesion, though it didn’t look as luminous on. It had nearly opaque pigmentation in a single pass, which was more coverage than marketed. This shade stayed on nicely for four hours and felt hydrating over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Make Up For Ever C107 (DC, $22.00) is darker, less glossy (95% similar).
- Bobbi Brown Cocoa (P, $29.00) is cooler (95% similar).
- Bite Beauty Toasted Cardamom (LE, $26.00) is lighter, cooler (95% similar).
- Pat McGrath She's Heaven (DC, $40.00) is darker (90% similar).
- Tarte Candy (LE, $20.00) is lighter, warmer (90% similar).
- Tom Ford Beauty Autoerotique (LE, $55.00) is lighter (90% similar).
- NARS Get It On (P, $26.00) is warmer, less glossy (90% similar).
- Tarte Siesta (P, $21.00) is darker (90% similar).
- MAC Gabriel Zamora (LE, $20.00) is more shimmery, warmer, less glossy (90% similar).
- Estee Lauder Nude Cult (P, $32.00) is lighter, warmer (90% similar).
Formula Overview
$32.00/0.06 oz. - $533.33 Per Ounce
The formula is supposed to have "sheer to medium, buildable" coverage with "hydrating shine" while helping to "reduce fine, dry lines and lip flakiness." The majority of the shades had more medium, buildable coverage that could be built up to nearly opaque coverage.
The lighter shades were the least forgiving and sometimes emphasized or gathered around lip lines and lip texture, while mid-tone and deeper shades often applied beautifully with even coverage and in a way that made my lips appear smoother and plusher. The consistency was lightweight with moderate slip and felt like a lipstick-lip balm hybrid as a result, and the finish was glossier and more luminous (without being overtly shimmery/pearly).
They were comfortable and hydrating to wear, though they were shorter-wearing due to the amount of slip, so most shades wore for three hours with a few of the richer and deeper shades lasting almost five hours on me. They had a sweet, vanilla-like scent but no discernible taste.
Browse all of our Estee Lauder Pure Color Illuminating Shine swatches.
Ingredients
Diisostearyl Malate, Tridecyl Trimellitate, Ethylhexyl Hydroxystearate, Phenylpropyldimethylsiloxysilicate, Polyethylene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Coco-Glycerides, Octyldodecanol, Ethylhexyl Palmitate, Tocopheryl Acetate, Sodium Hyaluronate, Salicornia Herbacea Extract, Olea Europaea (Olive) Fruit Extract, Palmitoyl Tripeptide-1, Palmitoyl Hexapeptide-12, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol, Hydrogenated Castor Oil, Caprylic/Capric Triglyceride, Triticum Vulgare (Wheat) Bran Extract, Caprylyl Glycol, Polyglyceryl-4 Isostearate, C12-15 Alkyl Benzoate, Tribehenin, Polydecene, Hexyl Laurate, Cholesterol, Silica Dimethyl Silylate, Glyceryl Stearate, Oleic Acid, Calcium Aluminum Borosilicate, Palmitic Acid, Sorbitan Isostearate, Lecithin, Peg-10 Phytosterol, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Hexylene Glycol, Potassium Sulfate, Saccharin, Vanillin, Fragrance (Parfum), Bht, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Red 28 Lake (Ci 45410), Red 7 Lake (Ci 15850), Yellow 6 Lake (Ci 15985), Manganese Violet (Ci 77742), Red 27 (Ci 45410), Red 6 (Ci 15850), Red 22 Lake (Ci 45380), Red 30 Lake (Ci 73360), Carmine (Ci 75470), Bismuth Oxychloride (Ci 77163), Red 33 Lake (Ci 17200), Red
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Born Flirt (901)
PPermanent. $32.00.
Profound (902)
Estee Lauder Profound (902) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a muted, light-medium brown with subtle, warm undertones and a luminous finish. It had semi-opaque, buildable color payoff–higher coverage than expected–that adhered evenly to my lips and didn’t drag during application.
The consistency felt lightweight, smooth, and creamy with moderate slip and wasn’t too thick. It wore well for four hours and felt moisturizing while worn.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Shiseido Woodblock (212) (P, $26.00) is darker, warmer (90% similar).
- Marc Jacobs Beauty J'Adore (230) (PiP, $30.00) is warmer (90% similar).
- Marc Jacobs Beauty Hot Cocoa (P, $28.00) is lighter, warmer (85% similar).
- Tarte Colada (P, $21.00) is lighter, cooler (85% similar).
- Becca Tawny (P, $24.00) is lighter, warmer (85% similar).
- Propa Beauty Profits (P, $12.00) is darker, warmer (85% similar).
- Tom Ford Beauty Automatic (Right) (LE, ) is lighter, warmer (80% similar).
Formula Overview
$32.00/0.06 oz. - $533.33 Per Ounce
The formula is supposed to have "sheer to medium, buildable" coverage with "hydrating shine" while helping to "reduce fine, dry lines and lip flakiness." The majority of the shades had more medium, buildable coverage that could be built up to nearly opaque coverage.
The lighter shades were the least forgiving and sometimes emphasized or gathered around lip lines and lip texture, while mid-tone and deeper shades often applied beautifully with even coverage and in a way that made my lips appear smoother and plusher. The consistency was lightweight with moderate slip and felt like a lipstick-lip balm hybrid as a result, and the finish was glossier and more luminous (without being overtly shimmery/pearly).
They were comfortable and hydrating to wear, though they were shorter-wearing due to the amount of slip, so most shades wore for three hours with a few of the richer and deeper shades lasting almost five hours on me. They had a sweet, vanilla-like scent but no discernible taste.
Browse all of our Estee Lauder Pure Color Illuminating Shine swatches.
Ingredients
Diisostearyl Malate, Tridecyl Trimellitate, Ethylhexyl Hydroxystearate, Phenylpropyldimethylsiloxysilicate, Polyethylene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Coco-Glycerides, Octyldodecanol, Ethylhexyl Palmitate, Tocopheryl Acetate, Sodium Hyaluronate, Salicornia Herbacea Extract, Olea Europaea (Olive) Fruit Extract, Palmitoyl Tripeptide-1, Palmitoyl Hexapeptide-12, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol, Hydrogenated Castor Oil, Caprylic/Capric Triglyceride, Triticum Vulgare (Wheat) Bran Extract, Caprylyl Glycol, Polyglyceryl-4 Isostearate, C12-15 Alkyl Benzoate, Tribehenin, Polydecene, Hexyl Laurate, Cholesterol, Silica Dimethyl Silylate, Glyceryl Stearate, Oleic Acid, Calcium Aluminum Borosilicate, Palmitic Acid, Sorbitan Isostearate, Lecithin, Peg-10 Phytosterol, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Hexylene Glycol, Potassium Sulfate, Saccharin, Vanillin, Fragrance (Parfum), Bht, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Red 28 Lake (Ci 45410), Red 7 Lake (Ci 15850), Yellow 6 Lake (Ci 15985), Manganese Violet (Ci 77742), Red 27 (Ci 45410), Red 6 (Ci 15850), Red 22 Lake (Ci 45380), Red 30 Lake (Ci 73360), Carmine (Ci 75470), Bismuth Oxychloride (Ci 77163), Red 33 Lake (Ci 17200), Red
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Profound (902)
PPermanent. $32.00.
Imaginary (903)
Estee Lauder Imaginary (903) Pure Color Illuminating Shine ($32.00 for 0.06 oz.) is a light, peachy coral with strong, warm undertones and a luminous sheen. It had a lightweight, almost balm-like consistency with moderate slip and creaminess.
The lipstick applied comfortably over my lips, but it had enough slip that it settled into my lip lines and wasn’t as forgiving of lip texture as other shades in the range. It had medium, buildable pigmentation, which was slightly more pigmentation that marketed. It lasted well for three hours and felt hydrating over time.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- ColourPop Feel Good (LE, $7.00) is more shimmery, darker (95% similar).
- ColourPop Parker (P, $7.00) is darker, less glossy (90% similar).
- Charlotte Tilbury In Love with Olivia (P, $37.00) is darker (90% similar).
- Marc Jacobs Beauty Wet Your Lips (570) (LE, $29.00) is more shimmery (90% similar).
- Revlon Bare Affair (P, $8.49) is more muted (90% similar).
- Bobbi Brown Buff (P, $29.00) is lighter, cooler (90% similar).
- Hourglass I'm Looking (P, $34.00) is warmer (90% similar).
- MAC Sweet MamaStarrr (LE, $20.00) is more pigmented (90% similar).
- Chanel Still (62) (P, $40.00) is darker (90% similar).
- ColourPop Peach Surprise (LE, $7.00) is lighter, warmer (90% similar).
Formula Overview
$32.00/0.06 oz. - $533.33 Per Ounce
The formula is supposed to have "sheer to medium, buildable" coverage with "hydrating shine" while helping to "reduce fine, dry lines and lip flakiness." The majority of the shades had more medium, buildable coverage that could be built up to nearly opaque coverage.
The lighter shades were the least forgiving and sometimes emphasized or gathered around lip lines and lip texture, while mid-tone and deeper shades often applied beautifully with even coverage and in a way that made my lips appear smoother and plusher. The consistency was lightweight with moderate slip and felt like a lipstick-lip balm hybrid as a result, and the finish was glossier and more luminous (without being overtly shimmery/pearly).
They were comfortable and hydrating to wear, though they were shorter-wearing due to the amount of slip, so most shades wore for three hours with a few of the richer and deeper shades lasting almost five hours on me. They had a sweet, vanilla-like scent but no discernible taste.
Browse all of our Estee Lauder Pure Color Illuminating Shine swatches.
Ingredients
Diisostearyl Malate, Tridecyl Trimellitate, Ethylhexyl Hydroxystearate, Phenylpropyldimethylsiloxysilicate, Polyethylene, Phytosteryl/Isostearyl/Cetyl/Stearyl/Behenyl Dimer Dilinoleate, Hydrogenated Coco-Glycerides, Octyldodecanol, Ethylhexyl Palmitate, Tocopheryl Acetate, Sodium Hyaluronate, Salicornia Herbacea Extract, Olea Europaea (Olive) Fruit Extract, Palmitoyl Tripeptide-1, Palmitoyl Hexapeptide-12, Ceramide Ng, Ricinus Communis (Castor) Seed Oil, Cetyl Peg/Ppg-10/1 Dimethicone, Butylene Glycol, Hydrogenated Castor Oil, Caprylic/Capric Triglyceride, Triticum Vulgare (Wheat) Bran Extract, Caprylyl Glycol, Polyglyceryl-4 Isostearate, C12-15 Alkyl Benzoate, Tribehenin, Polydecene, Hexyl Laurate, Cholesterol, Silica Dimethyl Silylate, Glyceryl Stearate, Oleic Acid, Calcium Aluminum Borosilicate, Palmitic Acid, Sorbitan Isostearate, Lecithin, Peg-10 Phytosterol, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Hexylene Glycol, Potassium Sulfate, Saccharin, Vanillin, Fragrance (Parfum), Bht, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Yellow 5 Lake (Ci 19140), Red 28 Lake (Ci 45410), Red 7 Lake (Ci 15850), Yellow 6 Lake (Ci 15985), Manganese Violet (Ci 77742), Red 27 (Ci 45410), Red 6 (Ci 15850), Red 22 Lake (Ci 45380), Red 30 Lake (Ci 73360), Carmine (Ci 75470), Bismuth Oxychloride (Ci 77163), Red 33 Lake (Ci 17200), Red
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Imaginary (903)
PPermanent. $32.00.
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Born Flirt (901) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Profound (902) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
Estee Lauder Imaginary (903) Pure Color Illuminating Shine
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