Urban Decay Lucid, Freak, Psych, Mushroom, Blackout 24/7 Eyeshadows Reviews & Swatches
Lucid
Urban Decay Lucid 24/7 EyeshadowUrban Decay Lucid 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a bright, pinkish-white base with a green-to-blue duochrome shift paired with a metallic finish. It had mostly opaque color coverage that adhered evenly to bare skin and blended out well, though it had a touch of fallout during application as it seemed more softly pressed into the pan. It lasted well for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Lucid (PiP, $19.00) (100% similar).
- Urban Decay Leo (LE, $19.00) is more shimmery, warmer (95% similar).
- Urban Decay Switchback (LE, $19.00) is warmer (95% similar).
- NABLA Cosmetics Philosophy (PiP, ) is more shimmery, lighter, warmer (90% similar).
- KVD Beauty Emerald (PiP, ) is more shimmery (90% similar).
- ColourPop Snuzzle (LE, $4.50) is more shimmery, cooler (90% similar).
- Terra Moons Powdered Sugar (P, $8.00) is warmer (85% similar).
- Viseart Moon (GPV2 #4) (P, ) is more shimmery, lighter, cooler (85% similar).
- Sephora Psychic (PiP, ) is lighter, cooler (85% similar).
- Dior Magnify #1 (PiP, ) is warmer (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Oryza Sativa Extract / Rice Extract, Ci 77510 / Ferric Ammonium Ferrocyanide, Ci 77499 / Iron Oxides, Ci 42090 / Blue 1 Lake, Zinc Stearate, Ci 77510 / Ferric Ferrocyanide, Calcium Aluminum Borosilicate, Ci 77491 / Iron Oxides, Talc, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Silica, Tin Oxide, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Lucid
PPermanent. $19.00.
Freak
Urban Decay Freak 24/7 EyeshadowUrban Decay Freak 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a bright, chartreuse green with slightly more lime green base tones and warmer, more golden shimmer. It felt lightly creamy, moderately dense, and was slightly thicker overall, so it applied more smoothly with a dampened brush or fingertip as a dry brush sometimes applied more unevenly.
It had rich color payoff that stayed on nicely for eight hours before fading visibly. The color was more shimmery and warm-toned as a result compared to the original release.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Give Me Glow Lemon Lime (P, $7.00) is more shimmery (95% similar).
- Give Me Glow Garnish (PiP, $7.00) is more shimmery, darker (95% similar).
- Sydney Grace Lake Days (P, $8.00) is more shimmery, darker (95% similar).
- Urban Decay Exu (LE, $19.00) is less shimmery, darker (90% similar).
- Sydney Grace Celebrate (P, $6.00) is more shimmery, darker (90% similar).
- Sydney Grace Lake Days (DC, $8.00) is more shimmery, darker (90% similar).
- Rare Beauty Trust (LE, ) is more shimmery, lighter (90% similar).
- Giorgio Armani #17 (P, $32.00) is cooler (90% similar).
- ColourPop Mermaid Kiss (LE, $6.00) is lighter (85% similar).
- Make Up For Ever ME338 Acidic Green (DC, $17.00) is more shimmery, lighter (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Ci 77891 / Titanium Dioxide, Mica, Caprylic/Capric Triglyceride, Zinc Stearate, Sodium Dehydroacetate, Phenoxyethanol, Tin Oxide, Sorbic Acid, Ci 77491 / Iron Oxides, Talc, Caffeine, Cellulose, Ci 77510 / Ferric Ferrocyanide.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Freak
PPermanent. $19.00.
Psych
Urban Decay Psych 24/7 EyeshadowUrban Decay Psych 24/7 Eyeshadow ($19.00 for 0.06 oz.) has a warmer, plummy-brown base with a duochrome shift between green and teal paired with a metallic sheen. It had opaque color coverage in a single layer, which applied well to bare skin and blended out well along the edges.
The texture was smooth to the touch, dense but not too thick or too thin, so it picked up well with a dry brush. It wore well for eight hours before fading noticeably.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Anastasia Peacock (DC, $12.00) is more shimmery, cooler (90% similar).
- Make Up For Ever D306 Bottle Green (DC, $21.00) is more shimmery, lighter (90% similar).
- Clionadh Vortex (P, $5.25) is lighter (90% similar).
- Natasha Denona Pinija (85P) (P, $29.00) is darker (90% similar).
- Charlotte Tilbury Icon Disco Eyes #1 (LE, ) is darker, cooler (90% similar).
- Urban Decay Zodiac (DC, $20.00) is more shimmery (90% similar).
- Sydney Grace Timber (P, $6.00) is more shimmery, darker, cooler (90% similar).
- Sydney Grace Under the Sea (LE, $6.00) is more shimmery, lighter, warmer (85% similar).
- Dior Emerald #3 (LE, ) is less shimmery, cooler (85% similar).
- Viseart Absinthe (Absinthe #6) (PiP, ) is less shimmery, darker, cooler (85% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Ci 77499 / Iron Oxides, Mica, Ethylene/Acrylic Acid Copolymer, Ci 77491 / Iron Oxides, Ci 77492 / Iron Oxides, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Phenoxyethanol, Sorbic Acid, Talc, Zinc Stearate, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Psych
PPermanent. $19.00.
Mushroom
Urban Decay Mushroom 24/7 EyeshadowUrban Decay Mushroom 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a light-medium taupe with neutral-to-warm undertones in its base and cooler, more silvery-taupe shimmer. It had a less metallic finish but was lighter in appearance overall compared to the original release.
The texture was thinner, too, and did not feel as rich or as lush to the touch as other shimmer shades in the range. It had opaque color payoff that lasted well for seven and a half hours before fading.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Chanel Les Indispensables #5 (LE, ) is less shimmery, warmer (90% similar).
- Natasha Denona Gray-Brown (38M) (PiP, $29.00) is more shimmery, darker (90% similar).
- Sydney Grace Somber (P, $5.00) is darker, warmer (90% similar).
- Urban Decay Mushroom (DC, $19.00) is more shimmery, warmer (90% similar).
- Dior Soft Cashmere #4 (PiP, ) is darker, cooler (85% similar).
- Natasha Denona Glam (329M) (PiP, $29.00) is more shimmery, lighter (85% similar).
- Viseart Argente (PiP, ) is more shimmery, darker (85% similar).
- Charlotte Tilbury The Rock Chick #3 (PiP, ) is more shimmery, darker, warmer (80% similar).
- Dior Moonlight #4 (LE, ) is more shimmery, warmer (80% similar).
- Sydney Grace Albert (PiP, $6.00) is more shimmery, darker, cooler (80% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Caprylic/Capric Triglyceride, Ci 77499 / Iron Oxides, Ci 77891 / Titanium Dioxide, Talc, Ci 77491 / Iron Oxides, Zinc Stearate, Ethylene/Acrylic Acid Copolymer, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77492 / Iron Oxides, Caffeine, Cellulose.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Mushroom
PPermanent. $19.00.
Blackout
Urban Decay Blackout 24/7 EyeshadowUrban Decay Blackout 24/7 Eyeshadow ($19.00 for 0.06 oz.) is a deep black with neutral-to-cool undertones and a matte finish. The consistency was soft, more powdery (but also more finely-milled) compared to the original, so there was a little bit of fallout but it seemed more blendable and easier to build up, if desired. It had mostly opaque, buildable coverage that stayed on nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview for details on general performance and characteristics (like scent).
Top Dupes
- Urban Decay Blackout (DC, $19.00) (100% similar).
- LORAC Jet Black (LE, $19.00) is lighter, warmer (95% similar).
- Too Faced Decadent (LE, $16.00) is more shimmery, lighter, warmer (95% similar).
- Tarte On a Good Notre Dame (LE, ) is more shimmery, warmer (95% similar).
- Marc Jacobs Beauty The Enigma #1 (PiP, ) is warmer (95% similar).
- Tarte Fashionista (LE, ) is lighter, warmer (90% similar).
- NABLA Cosmetics Untitled (PiP, $8.00) is warmer (90% similar).
- Wet 'n' Wild Lights Out #3 (PiP, ) is more shimmery, lighter, warmer (90% similar).
- MAC Lune Noire (LE, $17.00) is lighter, warmer (90% similar).
- KVD Beauty Black Metal (LE, ) is lighter, warmer (90% similar).
Formula Overview
$19.00/0.06 oz. - $316.67 Per Ounce
The formula is supposed to have "high-pigment" with "ultra-smooth color payoff with maximum blendability" while being long-wearing. The brand is confusing, as they claim "up to 12 hours."
The majority of the shades I tested were pigmented--semi-opaque to opaque--with the matte finish having the most variance. The lighter matte shades tended to be thinner, more powdery, and sheerer as a result of those texture differences. The more satin-to-pearl shimmer shades tended to be thinner, too, and they sometimes applied more unevenly or had to be built up. The higher-sheen shimmer shades tended to be pigmented, lightly creamy, and blendable with good adhesion.
They wore between eight and nine hours on average, which is solid wear time but similar to a lot of other powder eyeshadows for me, so it wasn't extra long-wearing in context.
In comparison to the last iteration of the brand's eyeshadow formula, it did not feel vastly different. The mattes seemed a little thinner and a touch more powdery, while the shimmers were a touch thicker on average with some of the more pearl-like finishes having weaker coverage and felt too firmly-pressed into the pan and looked thinner on, so they weren't as flattering to wear.
Browse all of our Urban Decay 24/7 Eyeshadow swatches.
Ingredients
Mica, Ci 77891 / Titanium Dioxide, Talc, Caprylic/Capric Triglyceride, Ci 77007 / Ultramarines, Ci 77491 / Iron Oxides, Ci 77742 / Manganese Violet, Zinc Stearate, Silica, Sodium Dehydroacetate, Phenoxyethanol, Ci 77510 / Ferric Ferrocyanide, Sorbic Acid, Caffeine, Ethylene/Acrylic Acid Copolymer.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.
Look Using this Product
Blackout
PPermanent. $19.00.
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Lucid 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Freak 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Psych 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Mushroom 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
Urban Decay Blackout 24/7 Eyeshadow
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