Butt Masks, Sage Spray, Pet Shampoo: Beauty Readies for the Dog Days of Summer

Summer — time to kick back, relax with a glass of rosé and try out some new beauty discoveries. Many brands shifted into overdrive this year, bringing out some kicky — and even kooky — products to keep sales sizzling. Here, a selection of whimsical summer-themed launches that solve a variety of hot weather beauty challenges. Bawdy Plant-Based Collagen Butt Mask, $8 Founder of Dope Naturally protein powder, Sylwia Wiesenberg’s latest venture is a line of butt masks — which are, well, exactly what they sound like. Essentially a sheet mask for the backside, Bawdy’s plant-based collagen butt masks harness natural ingredients to deliver targeted antiaging benefits to the rear — from hydrating and toning to rejuvenating and detoxifying. Bawdy launched this month at Credo and Free People. BKR Paris Water Balm, $22 The fusion of fitness and beauty continues. Luxury water bottle brand BKR has made its first foray into the beauty category with Paris, an algae-and-rose-based lip balm formulated with EU safety guidelines in mind. The balms are designed to fit inside BKR caps — so no SoulCycle junkie’s lips go dehydrated. Paris Water Balm is sold at Sephora. The Ranch  Sun Soaked Sage Face and Body Mist, $36 Healthy lifestyle company The Ranch harvests sage from its Malibu,

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