Grace Ray Joins Milani as CEO

Grace Ray has joined Milani as chief executive officer. Ray, who has been ceo of Living Proof since 2014, starts at Milani on July 31. There, she will focus on “doubling down” on the company’s masstige mission — providing “high quality at affordable prices,” she said. “That is such a fast-growing, important category in our industry, and Milani has always had this incredible reputation of creating high-quality products at good prices,” Ray said. Milani’s range is priced between $7 and $20, and is available at Ulta Beauty, Target and Walmart, as well as online. Milani’s masstige positioning was one of the main factors that brought Ray on board — and was also something that appealed to Gryphon Investors, the private equity firm that bought a majority stake in the business in May. Before Ray joined, beauty veteran Michelle Taylor was serving as interim ceo of the business. At Milani, Ray plans to focus on product innovation and distribution, including e-commerce, as well as growing the brand’s global awareness, she said. “More and more we see the consumer’s shopping behavior is not linear, she tends to kind of just go everywhere to learn, to discover, to buy and to replenish,” Ray said. “So for us to
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