Prada and Puig Reportedly Parting Ways

PARIS — Prada has decided not to continue its fragrance and beauty license with Puig, according to industry sources. While speculation of a split has been swirling for some time, as recently as June 22, José Manuel Albesa, Puig’s president of brands, markets and operations, said the two companies remained firmly in a long-term partnership. On Tuesday morning, officials at Puig could not be reached for comment about the companies parting ways, and a spokeswoman for Prada had no comment. During an exclusive interview with WWD, Albesa would not disclose until when the license, which was signed in 2003, is set to run. However, the executive was emphatic that it was an ongoing relationship. When asked specifically whether the project was long-term, he said “yes” — five times in succession. “The last three years have been extremely successful for Prada,” he said, regarding a period when the strategy had been put in place to raise the brand to a more premium level. “We tripled the market growth with Prada. Last year was the launch of Prada L’Homme and La Femme, which was a very interesting launch, where we have gained rankings [in all] countries,” he continued. “Also Candy and Luna Rossa benefited from those launches and

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