Influence Peddler: Brooklyn and Bailey McKnight on Their YouTube Come Up

Identical twins Brooklyn and Bailey McKnight are growing up on YouTube. The Texas duo began their digital footprint as hair models on their mother’s channel, Cute Girls Hairstyles, and in 2013, launched a channel of their own. Now with more than five million subscribers, the 19-year-olds are capitalizing on their followings with a mascara launch and a collaboration with Arizona at J.C. Penney. “Our whole life we’ve been asked what mascara we use because we got blessed with good lashes,” Bailey said. “We spent two years in the creation process of making this picture-perfect mascara for an everyday girl and now we absolutely love it.” Called Lash Next Door, the mascara launched on the twins’ official web site in May. Priced at $18 with free shipping, the product is made of two formulas — one for lengthening, one for volume — and is free of TEA, DEA, parabens, sulfates and phthalates. The twins funded production with the help of their subscribers through Indiegogo, and are donating a percentage of the sales to the United Nations’ Girl Up campaign, for which they serve as celebrity ambassadors. Brooklyn and Bailey also serve as brand ambassadors for J.C. Penney. Last week they unveiled a collaboration with Arizona on

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