Marc Jacobs Beauty Taps Harvey Nichols as Exclusive U.K. Partner

LONDON — Marc Jacobs Beauty has picked Harvey Nichols as its exclusive U.K. and Ireland distribution partner as it refines its strategy to focus on a young, fashion-conscious consumer, WWD has learned. As of October, the retailer will become the sole distributor of the brand through its eight U.K. and Ireland units and online. To mark the start of the strategy, a limited-edition collection called Leopard Frost will be available exclusively at Harvey Nichols between October and December. Shameless, a collection of longwear foundations with SPF 25, will also make its U.K. debut at the store. The full Marc Jacobs Beauty range, including the award-winning Velvet Noir Major Volume Mascara, will be sold beginning Oct. 11. The Marc beauty business launched five years ago and has been sold in the U.K. for a little more than two years at stores including Harrods and John Lewis. Both Marc Jacobs International and the beauty distributor Kendo Brands Inc. are controlled by LVMH Moët Hennessy Louis Vuitton. In an interview, Jennifer Lucchese, vice president and general manager for Marc Jacobs Beauty at Kendo Brands, said it was time for a change, and added that the U.K. represented one of the biggest growth opportunities for the brand, which is

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