Estée Lauder Expands Sustainability Goals

The Estée Lauder Cos. is outlining the framework for its next step into sustainability. While the group’s brands have long had sustainability and corporate citizenship initiatives — MAC, for example, with recycling packaging at its stores and the MAC AIDS Fund — Lauder is now looking to integrate those ideals more fully into its corporate structure. The concept was outlined Wednesday by president and chief executive officer Fabrizio Freda, and underscored by executive chairman William Lauder and chief financial officer Tracey Travis. “It also involves discussions…[about] what does luxury look like, how does it show up and how do you balance the notion of luxury with the notion of being environmentally responsible,” said Nancy Mahon, senior vice president for global corporate citizenship and sustainability at Lauder. “What consumers are saying is, ‘We want to do both.'” As part of Lauder’s expanded initiatives, the company will look into its supply chains to identify and create action plans around sensitive ingredients, like palm oil; extend its net zero carbon emissions commitment across all aspects of the company, and commit to having between 75 percent and 100 percent recyclable, refillable, reusable, recycled or recoverable packaging by 2025. The business also plans to use responsibly sourced paper

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