Grooming Brand Johnny’s Chop Shop Hits Walmart Stores

LONDON — Steven Ross wants all men to have access to quality grooming products at entry-level prices, which is why he founded Johnny’s Chop Shop, and why he’s taken it to America in a deal with Walmart. Johnny’s Chop Shop started as a barbershop in the men’s department at Topshop in Oxford Circus. Ross said the customers had a “cool” aesthetic while the staff were passionate about men’s grooming. Ross founded the brand in 2015, seeking to offer barbers’ favorite products, and even hired barbers to work on product development to fine tune everything to professional standards. “We were lucky to have some of the ‘cooler’ London barbers come and work for us, so on the back of that, we thought it was time to start developing a range of products. Our niche is that everything we have curated and put together in terms of the products come from the barbers themselves,” Ross said. The range is paraben-free with natural ingredients such as beeswax, black paper and sage leaf, yet what attracts the customer most, according to Ross, is the male-targeted packaging. “There are products like hairspray and male dry shampoo, which we were the first to put on the marketplace for men, and

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from WWDWWD https://wwd.com/beauty-industry-news/hair/grooming-brand-johnnys-chop-shop-hits-walmart-stores-1203079153/
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