Dior Beauty Opens Pop-up on Rodeo Drive

Dior Beauty is taking customers backstage. The French beauty house will open a pop-up on Rodeo Drive from today to May 19 in celebration of its 2019 Dior Backstage Collection. The collection, which was launched in 2018 with a 40-shade foundation range and contour, highlight, eye and lip palettes, will release three new products in June: the Dior Backstage Face & Body Primer (a skin-care-like primer made of glycerine and shea butter), the Dior Backstage Glow Glitz Palette (a more intense version of its 2018 one) and the Dior Backstage Amber Neutrals Eye Palette. Pop-up customers will be able to preview and purchase the products ahead of their launch. The 10-day pop-up will also include two events: one with beauty influencer Desi Perkins today and the other with celebrity makeup artist Daniel Martin — known for doing Meghan Markle’s wedding makeup with Dior’s Backstage Face & Body Foundation — on May 10. The events, which cost $45, include makeup tips from Perkins and Martin and a product from the collection. Dior Beauty pop-up on Rodeo Drive  Courtesy Launched last year, Dior’s Backstage Collection was designed to bring the professional experience of a fashion show’s backstage to the everyday consumer with easy-to-use products. “People are sometimes

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