Why Indian Consumers Don’t Care Much About Antiaging Skin Care

BEIJING — Wrinkles aren’t much to worry about in the eyes of the average Indian consumer, according to a new report from Mintel. While marketing terms like anti-wrinkle, rejuvenating and radiance-enhancing would catch the eyes of many shoppers in other markets, that’s not the way it works in India, at least not yet. “Skin aging barely registers as a worthwhile conversation topic in the Indian market,” Mintel said in a study that examined the beauty behavior across Asia-Pacific, and a lot of that boils down to genetics. “Due to the high melanin content in Indian skin, the signs of aging start well-past middle age,” Mintel explained. “Moreover, with the general lack of a skin-care regime and overall low usage of skin-care products, an additional antiaging product will have a tough battle to win space on Indian consumers’ beauty shelves. In fact, Mintel GNPD reveals that antiaging skin care remains a stagnant market in India.” That’s not to say there is low interest in personal grooming overall. Mintel pinpoints hair care as the top concern for Indians. “While the rest of Asia is interested in skin aging, Indians are far more concerned about their hair aging. Signs of aging — graying, thinning and balding — are

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