Meet Madame Miranda, the Italian Answer to Glamsquad

MILAN — Miranda Priestly, Carmen Miranda, Miranda Hobbes, Mirandolina of Carlo Goldoni’s “The Mistress of the Inn” opera — there were a lot of different Mirandas in the minds of Diamante Rossetti and Gioia Fiorani when they decided to launch a beauty on-demand digital platform in 2017. “We wanted a name that would include all kinds of women,” said Rossetti. “Miranda represents the woman who wants to be seen, which is perfectly in sync with the touch of vanity offered by our services.” Madame Miranda can be considered the Italian answer to Glamsquad — scaled down to fit the size of this market. It has engaged Milanese women thanks to its concept of offering a wide range of hair and beauty services wherever they wanted and its Instagram-driven, fun communication. Being easy to use, fast, digital, social-friendly and, most of all, providing the industry’s current Holy Grail that is experience, Madame Miranda was quickly crowned as the new cool kid in (beauty) town. Since the launch, the platform extended its reach from Milan to Rome — where it debuted last December — with Florence launching next fall and the cofounders already eyeing international expansion. It counts over 10,000 clients registered on its web site

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