Shani Darden Lands Investment, Hires CEO, Plans Expansion

Shani Darden, the eponymous skin-care brand, has landed two investors and hired a chief executive officer. The line was founded by aesthetician Shani Darden with a product called Retinol Reform, selling for $95, in 2013. That product generated significant buzz online, which has continued due to Darden’s client roster: She works with Jessica Alba and Chrissy Teigen, for example. Now Darden has received a seed investment from BAM Ventures, the fund of serial entrepreneur Brian Lee, whom she met through Alba, and Beechwood Capital, an early investor in Tatcha (which was just sold to Unilever for nearly $500 million). Terms of the deal were not disclosed, but industry sources said Darden’s brand is on track to do $5 million in sales for the year. She now has five products — Daily Cleansing Serum, $38; Daily Toning Essence, $52; Daily Oil-Free Moisturizer, $42, and Texture Reform, $95. In addition to raising capital, Darden has hired Jessica Goldin as ceo. Goldin was previously the senior vice president of marketing for Beautycounter. She has also worked at Murad, Clinique and Victoria’s Secret Beauty. At Shani Darden, Goldin is tasked with overseeing business development, which will include building out the product line, expanding distribution and making key hires to

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